TRANSFORMATION OF ISLAMIC DA'WAH IN THE DIGITAL ERA AND ITS INFLUENCE ON THE RELIGIOUS LITERACY OF MUSLIM MILLENNIALS
DOI:
https://doi.org/10.59623/07fvxy33Keywords:
Digital Da'wah, Religious Literacy, Muslim Millennials, Digital Transformation, Religious AuthorityAbstract
The rapid development of digital technology has significantly transformed Islamic da'wah, particularly in the ways religious messages are created, distributed, and consumed. This article examines the transformation of Islamic da'wah in the digital era and its influence on the religious literacy of Muslim millennials, a generation closely connected to digital media. Using a systematic review of empirical and theoretical studies published between 2021 and 2025, the research analyzes how platforms such as YouTube, Instagram, TikTok, and other social media channels have reshaped traditional models of Islamic preaching, religious authority, and communal learning. The findings reveal that digital da'wah has expanded access to Islamic knowledge and increased millennials’ engagement with religious content, contributing positively to religious awareness and worship practices. However, the study also identifies several challenges, including the spread of superficial interpretations, ideological fragmentation, and exposure to radical or decontextualized teachings. The abundance of competing online religious narratives may also create confusion among users in understanding authentic Islamic teachings. The article concludes by proposing the importance of developing critical, moderate, and context-based digital religious literacy to ensure that digital da'wah contributes positively to the intellectual and spiritual development of Muslim millennials.
References
’Ulyan, Mohammad. “Digital Da’wah and Religious Authority: A Narrative Review of Islamic Preaching in the Social Media Era.” Sinergi International Journal of Islamic Studies, 2023. https://doi.org/10.61194/ijis.v1i3.591. DOI: https://doi.org/10.61194/ijis.v1i3.591
Abdullah, Shodiq, Mufid Mufid, Ju’subaidi Ju’subaidi, and Purwanto Purwanto. “Religious Confusion and Emptiness: Evaluating the Impact of Online Islamic Learning among Indonesian Muslim Adolescents.” HTS Teologiese Studies / Theological Studies, 2024. https://doi.org/10.4102/hts.v80i1.9510. DOI: https://doi.org/10.4102/HTS.v80i1.9510
Aditoni, Agus, and Zuliati Rohmah. “Campus-Based Millennials’ Learning Preferences Toward Da’wah In Urban City Of Surabaya.” Journal Of Indonesian Islam, 2022. https://doi.org/10.15642/jiis.2022.16.1.27-48. DOI: https://doi.org/10.15642/JIIS.2022.16.1.27-48
Agung, Rendi Marta, Nuryuana Dwi Wulandari, Ratna Anjani, and Harba Rahmanto Sari Tanjung. “Transformation of Muhammadiyah’s Da’wah in the Digital Era: Progressive-Digital Da’wah Model as an Innovation of the Progressive Islamic Movement.” Bulletin of Indonesian Islamic Studies, 2025. https://doi.org/10.51214/biis.v4i1.1469. DOI: https://doi.org/10.51214/biis.v4i1.1469
Athoillah, S, M Ashari, and Muhammad Badat Alauddin. “Religious Digital Literacy Of Urban Muslim Society In Indonesia: A Systematic Literature Review.” Akademika : Jurnal Pemikiran Islam, 2023. https://doi.org/10.32332/akademika.v28i2.7088. DOI: https://doi.org/10.32332/akademika.v28i2.7088
Faizah, Rida, and Maftuhah Maf Tuhah. “Peran Media Sosial Dalam Meningkatkan Pemahaman Agama Islam Di Kalangan Generasi Milenial.” MUMTAZ : Jurnal Pendidikan Agama Islam, 2025. https://doi.org/10.69552/mumtaz.v4i1.2889. DOI: https://doi.org/10.69552/mumtaz.v4i1.2889
Fatmawati, Endang. “Digitalization Of Ramadan Da’wah: Effective Strategies For Islamic Education In The Technological Era.” Indonesian Journal of Studies on Humanities, Social Sciences and Education, 2025. https://doi.org/10.54783/e8q2va80. DOI: https://doi.org/10.54783/e8q2va80
Hidayat, Yogi Fery, and Nurkholis Nuri. “Transformation of Da’wah Methods in the Social Media Era: A Literature Review on the Digital Da’wah Approach.” IJoIS: Indonesian Journal of Islamic Studies, 2024. https://doi.org/10.59525/ijois.v4i2.493. DOI: https://doi.org/10.59525/ijois.v4i2.493
Jalaluddin, Moh., Isna Siskawati, Aan Kudrotullah, Nadrotul Uyun, and Mohamed Eletmany. “Social Media Da’wah as a Means to Deepen the Religious Understanding of Generation Z.” Syiar: Jurnal Komunikasi Dan Penyiaran Islam, 2024. https://doi.org/10.54150/syiar.v4i2.633. DOI: https://doi.org/10.54150/syiar.v4i2.633
Mashudi, Mashudi, and Cecep Hilman. “Digital-Based Islamic Religious Education: A New Orientation in Enhancing Student Engagement and Spiritual Understanding.” Global International Journal of Innovative Research, 2024. https://doi.org/10.59613/global.v2i10.342. DOI: https://doi.org/10.59613/global.v2i10.342
Muthohirin, Nafik. “Faith in the Digital Age: The Rise of Islamic Fundamentalism and the Plurality of Young Muslims’ Piety on Social Media.” Islamica: Jurnal Studi Keislaman, 2025. https://doi.org/10.15642/islamica.2025.19.2.199-233. DOI: https://doi.org/10.15642/islamica.2025.19.2.199-233
Noprijon, Noprijon, Apriana Nofriastuti Rasdiany, Mona Yulia Zulfa, M Sameto, and Yusriandi Yusriandi. “The Digitalization of Islamic Education and Its Impact on Improving Students’ Religious Literacy.” Ahlussunnah: Journal of Islamic Education, 2024. https://doi.org/10.58485/jie.v3i2.320. DOI: https://doi.org/10.58485/jie.v3i2.320
Nuriana, Zulfa Ilma, and Nisrina Salwa. “Digital Da’wah in the Age of Algorithm: A Narrative Review of Communication, Moderation, and Inclusion.” Sinergi International Journal of Islamic Studies, 2024. https://doi.org/10.61194/ijis.v2i4.706. DOI: https://doi.org/10.61194/ijis.v2i4.706
Nurpriatna1, Ade, Yanti Amalia, Afifah2, Neng Wina, and Shalehah. “Pendidikan Islam Dan Literasi Digital: Strategi Mengatasi Hoaks Dan Konten Negatif Di Kalangan Remaja Muslim.” TA’DIB: Jurnal Pendidikan Agama Islam, 2025. https://doi.org/10.69768/jt.v3i1.71. DOI: https://doi.org/10.69768/jt.v3i1.71
Pabbajah, M, H Jubba, I Abdullah, M Pabbajah, and Juhansar. “From the Scriptural to the Virtual: Indonesian Engineering Students Responses to the Digitalization of Islamic Education.” Teaching Theology & Religion, 2021. https://doi.org/10.1111/teth.12581. DOI: https://doi.org/10.1111/teth.12581
Putra, Hardiantama Rizki, Annas Fajar Rohmani, and Luqman Abdulhakim. “Empowering Muslim Adolescents through Progressive Islamic Digital Literacy to Combat Cyberbullying.” Multicultural Islamic Education Review, 2025. https://doi.org/10.23917/mier.v3i1.9916. DOI: https://doi.org/10.23917/mier.v3i1.9916
Sajidin, Zayin Nafsaka, and M Rizki. “The Influence of Islamic YouTube Content on Millennial Understanding of Islam.” Islamic Journal of Communication and Public Discourse, 2025. https://doi.org/10.59784/ijcpd.v2i1.9. DOI: https://doi.org/10.59784/ijcpd.v2i1.9
Sariningsih, Nining. “Islamic Religious Education in the Digital Era: A Critical Analysis of Social Media Framing of Millennial Preaching.” Urwatul Wutsqo: Jurnal Studi Kependidikan Dan Keislaman, 2025. https://doi.org/10.54437/urwatulwutsqo.v14i3.2500. DOI: https://doi.org/10.54437/urwatulwutsqo.v14i3.2500
Wicaksono, Ardhitya Furqon, Y Pratama, Katty Febriliani Rahayu, and Abdul Waris. “Bibliometric Analysis of the Integration of Da’wah Values and Digital Literacy in Formal Islamic Education in Yogyakarta 2020-2024.” Berkala Ilmiah Pendidikan, 2025. https://doi.org/10.51214/bip.v5i1.1371. DOI: https://doi.org/10.51214/bip.v5i1.1371
Zaid, Bouziane, Jana Fedtke, Don Donghee Shin, Abdelmalek El Kadoussi, and Mohammed Ibahrine. “Digital Islam and Muslim Millennials: How Social Media Influencers Reimagine Religious Authority and Islamic Practices.” Religions, 2022. https://doi.org/10.3390/rel13040335. DOI: https://doi.org/10.3390/rel13040335
Downloads
Published
Issue
Section
License
Copyright (c) 2026 A Muwahid Muhammadi, Muammar Zulfiqri, Muhammad Aunurrochim (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This journal adhere to the best practice and high publishing standards and comply with the following conditions:
- Provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge;
- Allows the author to hold the copyright and to retain publishing right without restrictions;
- Deposits content with a long term digital preservation or archiving program;
- Uses DOIs as permanent identifiers;
- Embeds machine-readable CC licensing information in articles;
- Allows generous reuse and mixing of content, in accordance with CC BY-SA 4.0 license;
- Can provide article level metadata for any indexers and aggregators
